
“It’s in my DNA!” – a chat with Lena Björndahl from Nordic Organic Expo
If there’s anyone who knows her way around a trade show floor – it’s Lena Björndahl – Nordic Organic Expo’s very own Senior Sales Executive. With a career spanning decades in sales and exhibitions, she’s seen it all – from technology fairs to the fast-growing world of organic and sustainable products. We sat down with her to talk about the upcoming Nordic Organic Expo, Easyfairs’ role in shaping it and what visitors can expect this year.

