Eco Life Scandinavia rebrands to Natural Beauty & Health Show

The event organizers, Diversified Communications, have announced that Eco Life Scandinavia – the leading trade fair for sustainable and organic products – will be renamed to the Natural Beauty & Health Show in celebration of its 10th anniversary.

The Natural Beauty & Health Show will take place at MalmöMässan on November 16-17 and will continue to be co-hosted with the Nordic Organic Food Fair. New and updated thematic areas will be featured at this year’s fair, focusing on plant-based (Plant Based Show), natural beauty (Natural Beauty Show), natural health (Natural Health Show), and the “free-from” category (Free From Trail). The name change coincides with the opening of visitor registration in 2022, where leading health food stores, pharmacies, wholesalers, retailers, distributors, importers, resellers, and department stores from across the Nordic region pre-book their entrance tickets.

Since its launch (as Natural Products Scandinavia) in 2012, the fair has established itself as one of the most important industry events in the Nordic region, with support from leading retailers such as Dansk Supermarked, Life Europe, Lidl, ICA Sverige AB, and Hälsokraft. Support was further strengthened during the continuing pandemic year of 2021 with decision-makers like Danish Minister Rasmus Prehn and industry organizations such as Organic Denmark, Organic Sweden, Pro Luomu, IFOAM, NATRUE, and Svensk Egenvård.

The name change and new logo are a result of feedback from the industry on how a clear name can further strengthen the connection between exhibiting companies and buyers looking for sustainable and organic products.

Event Director Melina Viking says: “As the Nordic region’s leading trade fair for organic food, natural health, beauty, and sustainable lifestyles, it is important to evolve alongside our community. Our new brand – from the fair’s name and logo to a fully redesigned website – will help visually unite both ELS and NOFF (and our thematic areas) into an all-encompassing fair that promotes sustainability.

“Over 10 years, the fair has evolved significantly and has hosted important business deals for brands worldwide – while also promoting the importance of organic and sustainable practices. I look forward to welcoming the industry to their fair once again!”