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- Malmömässan
- Wednesday 19 nov, 2025
- Thursday 20 nov, 2025
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EasyGo is a service package offered to all our exhibitors. All EasyGo packages include marketing and lead generation tools to reach and engage your community before, during, and after the trade fair. This includes invitation services, our unique tools for capturing potential leads (Smart Badge reader and Visit Connect), and easy post-event follow-up.
No technical expertise is required on your part, and we have a dedicated team to support you every step of the way.
As part of your EasyGo package, you will receive 1, 2 or 3 Smart Badge readers depending on the EasyGo package you choose to purchase.
Smart Badge technology is contactless and ensures a 100% safe event experience. Through your MyEasyfairs account, you will have the option to upload content for each assigned reader.
At the end of the event day, visitors who touched your reader will receive a visit summary via email.
As an exhibitor, you will also receive all leads collected from your reader at the end of the event. You can easily download the lead export from your My Easyfairs account.
EasyGo makes your participation easier and helps you attract more visitors.
EasyGo supports digital engagement between exhibitors and visitors.
EasyGo leverages the latest event technology while requiring no technical knowledge from the users.
EasyGo ensures that you maximize your visibility and lead generation before, during, and after the event.
We will place your reader in your booth on the first day of the event, and you ensure it is visible to visitors. With this reader, you can turn your visitors into qualified leads. The reader is a wireless sensor, and when visitors touch the reader with their Smart Badge (name tag), it automatically collects the information about your company that you have uploaded to My Easyfairs.
This information will be sent to visitors in a summary email at the end of the event day.
If you have GoLeads, GoPlus, or GoPremium, you will receive a list of contact details for those who touched your reader. You can find the list in My Easyfairs after the event.
With Visit Connect, you can scan information about visitors at your booth simply by scanning the QR code on their Smart Badges (name tags). This makes follow-up after the event easier and ensures that you don’t lose important business cards or contact details. You will receive more information about this approximately 1-2 weeks before the event.
In My Easyfairs, you can find more details about Visit Connect and Smart Badge.
Maximize your leads and deepen customer relationships.
My Easyfairs simplifies the management of your company profile and product offerings for the event’s online catalog:
Create content for your company that informs visitors about your offerings and makes it easy for them to reach you through links on the web, social media, or a contact form.
There are no limitations on the number of formats (text, images, videos, links) in which you can publish product information.
Keep your presence up to date with product updates and press releases, which will also be published on the event’s news page.
Attract the best talent in the industry by advertising career opportunities within your company.
Position your company as an innovator! Apply for space for a breakthrough product/products in the Innovation Gallery (approved by the Innovation Reviewer).
We make it really easy for you to invite guests through your selected digital channels (email, website, social media, electronic signature, or personalized campaign code) with your personalized registration link.
If you need help getting started, contact us!
You can also download a list of those who used your link for pre-registration—invite them to your booth and follow up after the event to maximize opportunities.
We offer professional marketing materials that are ready to use, such as invitations, banners, and event logos, so you can effectively promote your participation.
Spread information about your products and services in the simplest way via a wireless reader at your booth. With Smart Badge technology, you can also reach visitors you didn’t have the opportunity to meet during the event.
By touching your reader with their Smart Badge, visitors receive all the information available in your online profile via email at the end of their visit. They will also get suggestions for exhibitors they may have missed, based on an AI analysis of their profile and interests.
Are new leads important to you? Do you want to capture information about potential or even existing customers you meet at the trade show? If so, you’ll be happy to know that we have the solution for you! Through our event app, you can easily connect with customers, prospects, and potential partners before, during, and after the event.
Before the event: We facilitate connections before the event between you and potential customers through our AI-driven recommendations within the app, adding significant value to your exhibitor experience by allowing you to start conversations early and arrange on-site meetings. By taking advantage of this opportunity to engage with individuals and companies that are most relevant to your business, you will benefit from increased foot traffic at your booth.
Get a list of everyone who has shown interest in your product by touching your reader with their Smart Badge. A great opportunity to connect and turn potential customers into actual customers!
Collect details about visitors with a quick scan of their Smart Badge using the Visit Connect web application on your smartphone. You can add notes to categorize them, for example, as hot leads. Follow-up after the event has never been easier. There are no limitations on how many team members can use the app.
Find out when your invited guests arrive at the event: Receive real-time SMS notifications. Be prepared to meet and welcome customers and important potential clients – it’s always appreciated!
Maximize your leads and improve your visibility online.
My Easyfairs simplifies the management of your company profile and product offerings for the event’s online catalog:
Create content for your company that informs visitors about your offerings and makes it easy for them to reach you via links on the web, social media, or a contact form.
There are no limitations on the number of formats (text, images, videos, links) in which you can publish product information.
Keep your presence up to date with product updates and press releases, which will also be published on the event’s news page.
Attract the best talent in the industry by advertising career opportunities within your company.
Position your company as an innovator! Apply for space for a breakthrough product/products in the Innovation Gallery (approved by the Innovation Reviewer).
We make it really easy for you to invite guests through your selected digital channels (email, website, social media, electronic signature, or personalized campaign code) with your personalized registration link.
If you need help getting started, contact us!
You can also download a list of those who used your link for pre-registration—invite them to your booth and follow up after the event to maximize opportunities.
We provide professional marketing materials that are ready to use, such as invitations, banners, and event logos, so you can effectively promote your participation.
Spread information about your products and services in the easiest way via a wireless reader at your booth. With Smart Badge technology, you can also reach visitors you didn’t have the chance to meet during the event.
By touching your reader with their Smart Badge, visitors will receive all the information available in your online profile via email at the end of their visit. They will also receive suggestions for exhibitors they may have missed, based on an AI analysis of their profile and interests.
Are new leads important to you? Do you want to capture information about potential or even existing customers you meet at the trade show? If so, you’ll be pleased to know that we have the solution for you! Through our event app, you can easily connect with customers, prospects, and potential partners before, during, and after the event.
Before the event: We facilitate connections before the event between you and potential customers through our AI-driven recommendations within the app. This adds significant value to your exhibitor experience by allowing you to start conversations early and arrange on-site meetings. By taking advantage of this opportunity to engage with individuals and companies most relevant to your business, you’ll benefit from increased foot traffic at your booth.
Get a list of everyone who has shown interest in your product by touching your reader with their Smart Badge. A fantastic opportunity to connect and turn potential customers into actual customers!
Collect details about visitors with a quick scan of their Smart Badge using the Visit Connect web application on your smartphone. You can add notes to categorize them, for example, as hot leads. Follow-up after the event has never been easier. There are no limits to how many team members can use the app.
Find out when your invited guests arrive at the event: Receive real-time SMS notifications. Be prepared to meet and welcome customers and important potential clients – it’s always appreciated!
Enhance your brand’s visibility where it gets the most attention. Your logo will be displayed on the exhibitor list in the online catalog.
You’ll have the opportunity to showcase a video clip instead of a static image at the top of your company profile on the web.
Maximize your leads and brand exposure, both at the event and online.
My Easyfairs simplifies the management of your company profile and product offerings for the event’s online catalog:
Create content for your company that informs visitors about your offerings and makes it easy for them to reach you through links on the web, social media, or a contact form.
There are no limitations on the number of formats (text, images, videos, links) in which you can publish product information.
Keep your presence up to date with product updates and press releases, which will also be published on the event’s news page.
Attract the best talent in the industry by advertising career opportunities within your company.
Position your company as an innovator! Apply for space for a breakthrough product/products in the Innovation Gallery (approved by the Innovation Reviewer).
We make it really easy for you to invite guests through your selected digital channels (email, website, social media, electronic signature, or personalized campaign code) with your personalized registration link.
If you need help getting started, contact us!
You can also download a list of those who used your link for pre-registration—invite them to your booth and follow up after the event to maximize opportunities.
We provide professional marketing materials that are ready to use, such as invitations, banners, and event logos, so you can effectively promote your participation.
Spread information about your products and services in the easiest way via a wireless reader at your booth. With Smart Badge technology, you can also reach visitors you didn’t have the chance to meet during the event.
By touching your reader with their Smart Badge, visitors will receive all the information available in your online profile via email at the end of their visit. They will also receive suggestions for exhibitors they may have missed, based on an AI analysis of their profile and interests.
Are new leads important to you? Do you want to capture information about potential or even existing customers you meet at the trade show? If so, you’ll be pleased to know that we have the solution for you! Through our event app, you can easily connect with customers, prospects, and potential partners before, during, and after the event.
Before the event: We facilitate connections before the event between you and potential customers through our AI-driven recommendations within the app. This adds significant value to your exhibitor experience by allowing you to start conversations early and arrange on-site meetings. By taking advantage of this opportunity to engage with individuals and companies most relevant to your business, you’ll benefit from increased foot traffic at your booth.
Get a list of everyone who has shown interest in your product by touching your reader with their Smart Badge. A fantastic opportunity to connect and turn potential customers into actual customers!
Collect details about visitors with a quick scan of their Smart Badge using the Visit Connect web application on your smartphone. You can add notes to categorize them, for example, as hot leads. Follow-up after the event has never been easier. There are no limits to how many team members can use the app.
Find out when your invited guests arrive at the event: Receive real-time SMS notifications. Be prepared to meet and welcome customers and important potential clients – it’s always appreciated!
Enhance your brand’s visibility where it gets the most attention. Your logo will be displayed on the exhibitor list in the online catalog.
You’ll have the opportunity to showcase a video clip instead of a static image at the top of your company profile on the web.
Your company is more clearly exposed in the exhibitor list in the online catalog.
Make a direct and impactful visual impression: Registered visitors will see your logo on a number of touchpoints while registering online – including on the confirmation page, in the confirmation email and on the entry ticket. This exclusive opportunity is only available to a limited number of exhibitors.
Be where it’s needed! Your logo or advertising is visible on screens in high-traffic hall areas.
*This feature will be available to all exhibitors starting July 2024.
Download our PDF for a comprehensive overview of the different EasyGo packages, click below for free download.
Leverage your Smart Badge reader and generate more leads through attractive offers. Connect your reader to exclusive information, new products or other things you don't want to miss - and most importantly, make it clear to visitors what they get out of scanning your reader!
Don't forget to follow up and connect with your leads after the fair! You can find the leads on MyEasyfairs and on the Visit Connect portal.
Smart Badge reader:
You will find all visitors who have touched your reader in MyEasyfairs the day after the fair under “See results” and “Download leads”.
Visit Connect:
The Smart Badges you have scanned with the Visit Connect app are available in the app and on your Visit Connect portal. The contact person for the fair has logged in there.
Why not be visible around the necks of all our visitors by sponsoring the lanyards?
Sponsor the trade show guide, a favorite that you will find in the hands of almost every visitor.
Get extra visibility by sponsoring the fair’s well-attended and popular mingle.
Become “top of mind” by being visible on the most visited place at the fair, the stage!
Whether you want to know more about EasyGo, MyEasyfairs or anything else, we are here for you. Contact us below and we will find the perfect solution for you!
The majority of visitors plan their visit via our website. What is filled in on MyEasyfairs is what appears in our exhibitor list on the website. Here you can present your company, your products, news and job advertisements. During the fair you will have a SmartBadge reader in your stand that visitors can scan with their Smart Badges (name tags). When they scan your reader, they will receive the information you have posted via My Easyfairs sent to them via e-mail.
When your company’s stand was booked, the person who made the booking received an email from “My Easyfairs” with a link to the system and asked to confirm the email address and choose a password. The email address is the username and the password chosen becomes the password. If the password has been forgotten, select “Forgot password” and follow the instructions. In some cases when things go wrong, it can help to change the browser and try again.
