Opening hours
- Malmömässan
- Wednesday 19 nov, 2025
- Thursday 20 nov, 2025
In our Innovation Zone area on the exhibition floor, you will find the absolute latest products. Participate with your new product or vote for the participating products. The winners will be announced on-site at the Innovation Awards. Below are examples of previous competition categories within each area:
Best new organic drink
Best new organic whole food
Best new vegan organic product
Best new vegan product
Best new organic ‘to-go’ product
Best new bodycare
Best new face care
Best new cosmetic
Best new haircare
Best new supplement
Best new nutrition product
Best new eco living product
Register your product.
More information on how will follow.
Make sure visitors in your booth vote for you during the fair.
Sit back with a glass of bubbly at the Innovation Awards where we will reveal the winners.
