You're invited...

…to Natural Beauty Show – your industry event; established for 10 years.

Plus, it’s the largest sustainable living, trade event in the Nordic region.

If your business stocks or sells ethical beauty, bodycare or cosmetics, there is no better place to visit.

An attractive region

Swedish consumers say sustainability influences their purchasing decisions

Growth in Sweden’s natural & organic cosmetics sector in 2019

Increase of Finland’s natural cosmetics sales grew in 2019, totaling €18.6 million

Beauty Bar

A seminar programme to actually get excited about.

Don’t just sit back and listen. Join the conversation with live product pitches, interactive sessions and more. Watch industry icons discuss topics that actually matter to you.

Plus, your badge gives you free entry to all 3 theatres.


The beauty of doing it naturally...

…is keeping it as it should be. Cruelty-free, ethical, organic and better for all.

No matter your business, you’re certain to find your next best-seller.

You'll find a handsome choice of:

  • Beauty Supplies & Equipment
  • Beauty Supplements
  • Colour Cosmetics
  • Dental Products
  • Men's Grooming
  • Natural Bodycare Products
  • Natural Face & Skincare
  • Natural Haircare
  • Spa / Salon Equipment & Supplies