Our La Dolce Vita began with a serum. We wanted to create a natural classic — a super-effective formula based on herbal and pharmaceutical expertise developed in a truly scientific way. We chose the most effective form of vitamin C (ATP or ATIP), in a high 15% concentration, combined with CBD niosomes to deliver benefits deep into the skin. Illuminating and soothing serum with crystalline cannabidiol (CBDn) niosomes and 15% active vitamin C, based on aloe juice with a light emulsion texture. Ascorbyl Tetraisopalmitate is the most powerful form of vitamin C, supported by studies proving its effectiveness with impressive results. Among them: longer skin cell retention, faster transdermal absorption, reduction of skin pigmentation, and improved skin texture. Cannabidiol (CBD) has antioxidant, antimicrobial, and anti-inflammatory effects, making it useful for conditions such as acne, psoriasis, and eczema. However, CBD molecules are large and not water-soluble. Thanks to our niosomal formulation, CBD can be transported into the skin and remain there longer, making its action much more effective. Alba 1913 La Dolce Vita Serum was awarded as 2023 CosmoTrend in the High Sci category during its debut at Cosmoprof Las Vegas, the leading international beauty trade show in the USA.
