Agricultural Marketing Centre Ltd. (AMC) is a state-owned organization operating under the supervision of Hungary’s Ministry of Agriculture. Its primary mission is to promote Hungarian agricultural and food products both domestically and internationally. AMC supports producers and businesses through integrated marketing campaigns, trade fair participation, market research, and professional events. By highlighting the quality, sustainability, and traditions of Hungarian agriculture, AMC plays a key role in strengthening the competitiveness and reputation of the Hungarian agri-food sector worldwide.
The Hungarian Food Business Program (HFBP) is a national export development initiative launched by the AMC and the Ministry of Agriculture of Hungary. Its goal is to strengthen the international presence of Hungarian food producers by connecting them with foreign buyers and business partners. The program combines a digital B2B platform, professional matchmaking events, and targeted trade fair participation to promote high-quality, safe, and sustainably produced Hungarian food products on global markets.
