The Abuelaz brand emerged in the spring of 2025 with inspiration from a successful food entrepreneur in the USA. We were about ten people with both private and professional connections who saw the fun in producing easy-to-use and tasty products in new, eye-catching packaging and also creating a creative, interactive and vibrant community around our products on digital platforms. When we launch the Abuelaz brand in November, we are still a startup where we work hard and test our way with the help of our diversified team where everyone contributes to exciting results. We are starting with e-commerce and sales through selected stores and restaurants. Our long-term goal is to become a significant player in all-round olive oil, vinegar and salt in the Nordics. The motto is Food Delight.
