Malmö and Kista Mäss-Service merge to form Nordic Expo Service
January 6, 2026
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To celebrate International Vegan Day, we sat down with Gustav Johansson (the man behind Sweden’s largest vegan blog ‘Jävligt Gott’) to ask three quick questions about plant-based living.
Which vegan dish must everyone try?
“My Skagenröra! Without a doubt, an incredibly tasty dish that everyone seems to love. Simple, classic and jävligt gott!”
Which vegan tip has made the biggest difference in your everyday life?
“Chickpea water! An amazing ingredient that lets me replace eggs in pancakes, waffles, mayo and many baked goods. It was the last piece I needed to fully eliminate eggs from my diet and still enjoy pancakes!”
Most common myth about vegan food you want to bust?
“Why does vegan food have to look like meat?’ The answer is simple: it doesn’t! It’s about eating familiar dishes – just with more sustainable, animal-friendly ingredients.”
