Tomorrow, sustainability strategist Michel Bracké takes the stage at Nordic Organic Expo – bringing with him a rare blend of tech-industry sharpness, plant-powered conviction and a mission to help climate-smart businesses scale fast. With four decades as a vegetarian and a career pivot that surprised even him, Bracké is ready to energize the event with stories, lessons and a future-focused vision.
From traceable ingredients to uncompromising sustainability standards, MyCare arrives at Nordic Organic Expo with a clear message: the future of wellness is both transparent and deeply interconnected. To learn more about the vision behind this approach, we sat down with Tärje Pennsäter, Sales Manager at MyCare.
Organic food is no longer a niche – it’s a full-on movement reshaping what Europe eats and how it farms. At the heart of this green wave is IFOAM Organics Europe – driving policies, partnerships and public awareness. To get the inside scoop on the industry’s future, we sat down with Joanna Wierzbicka, IFOAM Organics Europe Deputy Director.
From department store executive to international natural products expert, Mary Allen has built a career bridging wellness, trade and innovation. As the Founder and President of Natural Brand Works LLC, she helps North American brands expand globally through partnerships with major organic events across Europe and Australia.
If there’s anyone who knows her way around a trade show floor – it’s Lena Björndahl – Nordic Organic Expo’s very own Senior Sales Executive. With a career spanning decades in sales and exhibitions, she’s seen it all – from technology fairs to the fast-growing world of organic and sustainable products. We sat down with her to talk about the upcoming Nordic Organic Expo, Easyfairs’ role in shaping it and what visitors can expect this year.
Gustav Johansson went from a curious home cook in Borlänge to Sweden’s plant-based culinary rebel – shaking up classic dishes with vegan flair. This fall at Nordic Organic Expo, he’s bringing his tasty revolution to the stage – proving sustainable eating can be both attainable and delicious.
At the helm of KRAV, Sweden’s most trusted organic label, is CEO Emma Rung – a visionary reshaping what it means to lead with purpose. With a bold vision, she champions organic not just as a label but as a dynamic movement transforming how we think about food, sustainability and values.
Mark Smith – Director General of NATRUE – is a leading voice in natural and organic cosmetics. With a scientific background and a drive for transparency, he’ll speak at this year’s Nordic Organic Expo on how evolving consumer demands are shaping the future of natural beauty.
Sofia Andrén is a journalist and retail strategist known for transforming store spaces into emotional, engaging brand experiences. At this year’s Nordic Organic Expo, Andrén will share her vision for the future of conscious retail – where storytelling, transparency and bold design meet the expectations of today’s values-driven consumers.
