Tomorrow, sustainability strategist Michel Bracké takes the stage at Nordic Organic Expo – bringing with him a rare blend of tech-industry sharpness, plant-powered conviction and a mission to help climate-smart businesses scale fast. With four decades as a vegetarian and a career pivot that surprised even him, Bracké is ready to energize the event with stories, lessons and a future-focused vision.
From traceable ingredients to uncompromising sustainability standards, MyCare arrives at Nordic Organic Expo with a clear message: the future of wellness is both transparent and deeply interconnected. To learn more about the vision behind this approach, we sat down with Tärje Pennsäter, Sales Manager at MyCare.
From department store executive to international natural products expert, Mary Allen has built a career bridging wellness, trade and innovation. As the Founder and President of Natural Brand Works LLC, she helps North American brands expand globally through partnerships with major organic events across Europe and Australia.
If there’s anyone who knows her way around a trade show floor – it’s Lena Björndahl – Nordic Organic Expo’s very own Senior Sales Executive. With a career spanning decades in sales and exhibitions, she’s seen it all – from technology fairs to the fast-growing world of organic and sustainable products. We sat down with her to talk about the upcoming Nordic Organic Expo, Easyfairs’ role in shaping it and what visitors can expect this year.
Gustav Johansson went from a curious home cook in Borlänge to Sweden’s plant-based culinary rebel – shaking up classic dishes with vegan flair. This fall at Nordic Organic Expo, he’s bringing his tasty revolution to the stage – proving sustainable eating can be both attainable and delicious.
Mark Smith – Director General of NATRUE – is a leading voice in natural and organic cosmetics. With a scientific background and a drive for transparency, he’ll speak at this year’s Nordic Organic Expo on how evolving consumer demands are shaping the future of natural beauty.
