From traceable ingredients to uncompromising sustainability standards, MyCare arrives at Nordic Organic Expo with a clear message: the future of wellness is both transparent and deeply interconnected. To learn more about the vision behind this approach, we sat down with Tärje Pennsäter, Sales Manager at MyCare.
MyCare’s mission is rooted in a belief that personal wellbeing and planetary care must move forward together. Their approach blends nature-driven insight with cutting-edge research – ensuring that every product feels relevant to today’s conscious consumer.
– At MyCare, we are driven by a simple belief – that personal health and planetary health go hand in hand, says Tärje Pennsäter
Innovation at MyCare follows a disciplined compass: real benefits, real sustainability and real long-term value. The company prioritizes solutions that can demonstrably improve people’s lives while shrinking environmental impact – an increasingly rare balance in a crowded market.
– When evaluating new innovations, we look for three things: real consumer benefit, proven sustainabilityand long term value, Tärje adds.
The rise in demand for organic and eco-friendly products shows no signs of slowing and MyCare believes we’re only at the beginning. Younger generations are pushing expectations higher – transforming sustainability from a bonus feature to a requirement across all product categories.
– We see a shift from ‘nice to have’ to ‘non-negotiable,’ especially among younger demographics.
Among MyCare’s recent achievements is a milestone in full ingredient traceability – an initiative that raises the bar for responsible sourcing. Their collaboration with Kiki Health exemplifies a future where quality, transparency and ethics strengthen each other at every step of the value chain.
– This initiative not only improves product quality, it’s a step forward in demonstrating that responsible sourcing can create value at every level.
Strong partnerships are the backbone of MyCare’s work – built on trust, shared standards and continuous improvement. Suppliers undergo rigorous evaluation and everyone involved collaborates to push for higher sustainability and ethical performance – together.
– Collaboration is crucial – sustainability is something we achieve together, not alone.
For consumers eager to make more conscious choices, MyCare stresses that progress starts with small, steady steps. Choosing transparent brands with traceable ingredients and honest communication amplifies impact far beyond the shopping basket.
– Every choice matters, even the everyday ones, Tärje confirms.
By Rebecca Hyde-Price Aggestam
