Understanding Health Benefits: Supplements of Tomorrow

Today, people don’t just want to buy supplements – they want to understand and experience health in their daily lives. In this talk, Anette Lüning and Maja Stål from Holistic Sweden AB, share how supplement brands can move from simply selling products to building stronger relationships with their customers through education, inspiration, and real-life engagement. They show practical ways to make health more accessible and meaningful – through better communication, community building, and experiences that help people feel truly involved in their wellbeing.