Nutrition 3.0 The Future of Supplements – Global and Nordic Trends of Tomorrow

The global supplement market is transforming rapidly. New functional ingredients are emerging, blurring the lines between food, medicine, and lifestyle. From adaptogenic herbs and postbiotics to precision nutrition and longevity science, consumers are seeking personalized solutions that support their unique biology. In this session, Anette Lüning and Maja Stål from Holistic Sweden AB explores the key global and Nordic trends shaping the future of nutrition including food as medicine, nature-inspired innovation, and the growing demand for transparency and sustainability. Learn how science, technology, and traditional wisdom are merging into a new era of health empowerment.