Best practices for promoting organic: influencing the choices of tomorrow

How can we actually get customers to choose organic products in stores? With extensive experience in consumer communication, Charlotte Bladh André and Anton Järild share insights and lessons learned from the widely recognized campaigns Organic September and Nudging Organic. The seminar offers inspiring examples, practical tools, and proven strategies to drive behavior change – and to make it easier for more people to choose organic, today and in the future.