In an era where e-commerce continues to grow, the physical store is not obsolete – it’s evolving. This keynote challenges the narrative that online retail is threatening physical stores, and instead reframes the conversation: it’s not competition that threatens physical retail, but complacency.
Join Sofia Andrén for an eye-opening session that explores how future-focused brands are transforming their physical environments into powerful complements to digital channels. Learn how thoughtful design, sensory engagement and strategic integration with online platforms can turn your store into a brand-building experience.
