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19-20 November 2025, Malmömässan

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“It’s in my DNA!” – a chat with Lena Björndahl from Nordic Organic Expo

Lena Björndahl

If there’s anyone who knows her way around a trade show floor – it’s Lena Björndahl – Nordic Organic Expo’s very own Senior Sales Executive. With a career spanning decades in sales and exhibitions, she’s seen it all – from technology fairs to the fast-growing world of organic and sustainable products. We sat down with her to talk about the upcoming Nordic Organic Expo, Easyfairs’ role in shaping it and what visitors can expect this year.

How Gustav Johansson reinvented himself – and Sweden’s veggie classics

Gustav Johansson headerbild

Gustav Johansson went from a curious home cook in Borlänge to Sweden’s plant-based culinary rebel – shaking up classic dishes with vegan flair. This fall at Nordic Organic Expo, he’s bringing his tasty revolution to the stage – proving sustainable eating can be both attainable and delicious.

Redefining natural beauty standards – meet the changemaker Mark Smith

Mark Smith headerbild

Mark Smith – Director General of NATRUE – is a leading voice in natural and organic cosmetics. With a scientific background and a drive for transparency, he’ll speak at this year’s Nordic Organic Expo on how evolving consumer demands are shaping the future of natural beauty.

Sofia Andrén on transforming conscious retail

Sofia Andrén bakgrudsbild

Sofia Andrén is a journalist and retail strategist known for transforming store spaces into emotional, engaging brand experiences. At this year’s Nordic Organic Expo, Andrén will share her vision for the future of conscious retail – where storytelling, transparency and bold design meet the expectations of today’s values-driven consumers.

Therese Alshammar on going green – one lap at a time

Therese Alshammar headerbild

Swimmer, sustainability advocate and Swedish icon – Therese Alshammar is known not only for her Olympic medals but also for her deep commitment to conscious living. Since retiring from elite sports, she has focused on health, eco-friendly innovation and inspiring mindful choices. This fall, she joins Nordic Organic Expo as moderator – bringing her passion for the planet and love of water to the stage.

Lisa Lemke’s culinary philosophy: “Let nature decide”

Lisa Lemke photo

Chef, cookbook author and slow food advocate Lisa Lemke is one of Sweden’s most influential voices in sustainable eating. This fall, she brings her passion and perspective to Nordic Organic Expo where she will moderate the Food Stage – guiding conversations that celebrate organic growth and sustainability.

Your true colours: a stylist’s guide to conscious dressing

Stylist Jenny Åberg 2

Discover the power of colour with one of Sweden’s style experts – Jenny Åberg. After a career in medtech, she shifted gears to help others find confidence through personal style and colour analysis. This fall, she joins Nordic Organic Expo to share how knowing your palette can lead to a more sustainable, stylish and empowering wardrobe.

Nordic Organic Expo takes root in Malmö 2025

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The Nordic Organic Food Fair, now co-organised with The Good Food Fair, and the Natural Beauty & Health Show were a great success during their premiere in Stockholm. During two intensive days at Kistamässan on 9–10 October, retailers flocked to the stands for a lively community of well-known brands from all over the world. The fair welcomed 3,264 visitors over the two days.

Sustainable gastronomy at its highest level

Swedish Organic Meal Chef of the Year competition

Swedish Organic Chef of the Year 2024, organized by Ekomatcentrum, returns for the first time in eight years to the Nordic Organic Food Fair, on October 9-10 at KistaMässan, Stockholm.