Boost sales through better store layout and storytelling. In this inspiring talk, Sofia Andrén dives into the power of store layout and visual merchandising to influence customer choices – with a focus on boosting organic sales. How can the right placement, storytelling and design choices nudge your customer toward the products you truly want to sell. With 25+ years of experience in store design and concept development, Sofia will share proven strategies that make it easier for customers to choose smart – without compromising on inspiration, brand identity or the shopping experience. Learn how to create a retail space where your values and your sales goals go hand in hand.
- Seminar
- English
Designing Desires; Eco-Conscious Stores of Tomorrow
- Food Stage
- November 19, 2025
- 10:30 - 11:00
